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"Williams, Helena A., author"
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Vintage marketing differentiation : the origins of marketing and branding strategies
This text analyses the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations. 'Vintage Marketing Differentiation' describes real life, innovative, outside-the-box solutions.
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CHILDREN'S BOOKS
Unfortunately, [Malcolm Bosse] has given his readers a recognizable version of us, rather than a 14th-century otherness, in his new novel, ''Captives of Time.'' This world is not an alien one shaped by the teachings of a universal church, or imbued with a sacred sense of history, but a more familiar post-Enlightenment one driven by a mechanistic conception: ''The world we live in is nothing less than a great clock set in motion by God.'' The important question is not how did God create this clock, but how to make it run by itself, driven by springs rather than by weights. Given the title and the plot about the construction of tower clocks in the late Middle Ages, the book could be self-consciously querying notions of chronological periods -how we are all prisoners of our historical moments. But rather than posing questions about the contrast between medieval and modern values, their extratemporal transcendence vs. our everyday carnality, Mr. Bosse has simply got some details mixed up and misemphasized so they don't quite fit into his 14th-century European setting. The uncle of his intrepid heroine, for instance, is at first called a ''gunsmith'' but actually turns out to be a rather more acceptably medieval armorer. While gunpowder came to Europe from China in the 13th century and ''ordnance'' was known in the 14th century, gunsmithing was not an ordinary trade. Also, on the way to her uncle, she meets a number of people who smoke tobacco in clay pipes. Again, while Turkish tobacco was known in the 14th century, smoking was not introduced to Western Europe on a scale that would bring it the status of anything like the unexotic until Sir Walter Raleigh imported it from Virginia. The clay pipes seem to have strayed into the book from colonial America.
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